You can try to remedy it yourself, or get a professional to help.
Some people like to use foam rollers, some like to stretch, whereas others will see a massage therapist.
If you have a real problem area though, consult with a qualified therapist or chiropractor who will have the proper knowledge and tools to help you.
Check out the video below, if you just got your foam roller and you are not sure how to use it just yet!
Foam Roller- "Myofascial Release"